American Frame Launches New Partnership with DEHA Design
European Design Meets German Engineering, Finished for You by American Craftspeople.
DEHA Design, a premium, museum-quality manufacturer of aluminum picture frames out of Germany, is making its online custom frame debut in partnership with American Frame Corporation, Maumee, Ohio.
Laura Jajko, American Frame’s second-generation co-owner and VP of Marketing led this initiative directly with the DEHA team. The company is launching 20 new products from DEHA’s extensive line.
“As market leaders, we consistently strive to offer best-in-class, trusted options for our customers who rely on us for high design, ingenuity, superior quality and value. While several of the profile shapes in this launch may be familiar, the finishes and colors are cutting-edge and innovative, allowing us to present a fresh take on proven metal frame moulding shapes, evolving custom framing for our discerning audience.”
This initial launch encompasses four profiles, including Standard Profile 11, Ridgeline Profile 34, Radius Colorcast Profile 15 and a new collection of Standard Plus Profile 33 custom metal picture frames.
Jajko continues: “I am particularly excited about the addition of Profile 33, our most minimal frame yet, in a deep Frosted Black and a luxurious Matte Silver, to be followed shortly with a beautiful Polished Mercury, a finish similar to a traditional Contrast Grey. This line will be great for framing photography.
In Standard 11 there are two standouts for me: an uber-rich, opulent, high-shine anodized walnut (think jewelry for art) and a unique, warm Ruby Red for high-impact, stand-out framing.
Fashion-forward types will love the Profile 15 Lime Green, a color making appearances in new kitchen design. On the softer side, we’re adding finishes like Matte Silver, Pearl Grey and Polished Sterling Blush, expanding choices for creating luminous, sophisticated looks.”
“Most notably, we look forward to launching DEHA’s ‘Natura’ collection of authentic wood veneers on metal: a state-of-the-art approach to minimalist wood framing, pairing the beauty of natural wood with the ease, structural integrity, and archival properties of metal. We believe these will quickly become top favorites for modern gallery-worthy frame treatments and installations.”
About American Frame:
American Frame is the nation’s original DIY, direct-to-artist custom picture frame company. Founded in 1973 with just 5 metal frame choices, it is now a second-generation, sister-owned, family-operated enterprise known for its highest quality products, cutting-edge design, industry-leading turnaround times and personalized customer care.
