Privacy Policy

American Frame Corporation (“American Frame,” “we,” “our,” or “us”) is committed to protecting your privacy while you browse (the “Website”). Our Privacy Policy (“Policy”) addresses the information that we collect on our Website, how that information is used, the circumstances under which that information is disclosed to third parties, and the choices you have regarding our use of and your ability to review, correct and opt out of our use of the information that we collect from you.

If you have any questions or comments about any details contained in this Policy, please contact us via email at

As part of our commitment to your privacy, American Frame supports and adheres to the guidelines and practices adopted by the Direct Marketing Association's "Privacy Promise to American Consumers." We have agreed to (1) provide customers with notice of their ability to opt out of information rental, sale or exchange with other marketers; (2) honor customers' requests not to share their information with other marketers; and (3) honor customers' requests not to receive mail, telephone or other solicitations from American Frame Corporation.

Please note that the Website is made available for use in the United States of America. We make no claims that the Website or any of its content is accessible or appropriate outside of the United States. Access to the Website may not be legal by certain persons or in certain countries. Please note that if you access to Website from outside of the United States, you do so at your own risk and you are responsible for compliance with local laws.

What Information Does American Frame Collect?

We collect different types of information from you based upon your interactions with our Website as detailed in this section. If you choose to purchase items from our Website, we will invite you to create an account with us, or if you are a returning customer, who has previously created an account, we will collect your account credentials. In connection with registering for an account, we will collect your contact information, including your first name, last name, email address, a desired password, and whether you would like to stay updated on American Frame promotions and products by signing up for our email list (collectively, “Account Registration Information”).

When you engage in our checkout process, we will collect your telephone number, billing address, including your street address, city, state, zip code, the mailing address where you would like the item(s) that you are purchasing to be shipped, and your payment card information (collectively, “Checkout Information”).

If you choose to contact us via telephone, email, or through any general contact form made available on our Website, we will collect your name, email address, and any other information that you choose to provide to us to the extent it is relevant to your inquiry (collectively, “General Inquiry Information”).

In the event that you choose to subscribe to our promotional and marketing email list, we will collect your email address (“Mailing List Information”).

Our Website also utilizes internet cookies. For more information about the information that we collect from cookies, please see the section of this Policy entitled “Internet Cookies.”

How Does American Frame Use the Information It Collects?

American Frame uses the information that you provide to us in a variety of ways as detailed more fully in this section. If you choose to register for an account on our Website, we use your Account Registration Information for purposes of establishing your customer account and to enable you to purchase items through our Website. Your Account Registration Information is also maintained in our customer relationship database.

If you choose to complete a sales transaction through our Website, we will use your Checkout Information to process and complete the sale and fulfill your order. This process will include using your email address to automatically generate email communications to you regarding the status of and any updates regarding your order.

In the event that you choose to contact us by telephone or via email, we will use the General Inquiry Information to respond to your specific request of us.

Our Website includes functionality that enables you to enroll to receive marketing and promotional communications from us about products and services that might be of interest to you. If you choose to register to receive these communications, we will use your Mailing List Information to send you these marketing and promotional messages. You may unsubscribe from receiving these messages at any time by following the instructions at the bottom of each such email message.

As noted in the prior section, our Website utilizes internet cookies, as more fully detailed in the next section.

Internet Cookies

Our Website utilizes internet cookies. Internet cookies are small data files that are transmitted through our Website and to you internet web browser. Internet cookies are deployed from our Website by our third party service providers. These cookies enable our service provider to collect certain information from you, including your internet browser type, operating system type, internet protocol address, language preference, the domain of your internet service provider, a unique online identifier, your internet browsing history, the date and time of your visit to the Website, and the duration of your browsing session. Internet cookies also enable us to authenticate your login credentials, keep track of the items that you have placed into your shopping cart, and enable us to ensure your sales transactions flow seamlessly between our service providers in connection with the checkout process.

We use the information that we receive from cookies to detect, troubleshoot and resolve issues with our Website, to measure the success of our advertising and marketing efforts, to identify the computing device types and internet browsers that our visitors most commonly utilize for purposes of optimizing your user experience browsing the Website. We also use information from cookies to help combat against fraud and criminal activity on our Website.

Depending upon your internet web browser type, you may have the option to disable, reject, or block internet cookies from being deployed to your internet web browser. For more information about the settings and capabilities that your internet web browser may have, please consult your internet web browser’s help file. Please note that if you choose to disable, reject, or block internet cookies, that certain functions on the Website will no longer work for you as those functions require the use of internet cookies to properly operate.

Does American Frame Share Your Information with Third Parties?

In order to make our Website, products, and services available to you, we utilize a number of third party service providers, who provide us with an array of services, including data and web hosting, web design, software, marketing, advertising, payment card processing, and logistics services. Our third party service providers are only to use your personal information, such as your name, email address, telephone number, mailing address, and payment card information, to the extent necessary for those third party service providers to render their services to us. We do not sell your information to third parties.

To serve you better, we may combine information that you give us online, in our showroom or via our customer service team. We may also combine that information with publicly available information and information we receive from or cross-reference with our service providers and others. We use that combined information to enhance and personalize your shopping experience with us, to communicate about our products and events that may be of interest to you and for other promotional purposes.

Although unlikely, in certain instances we may disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to American Frame or to others. We may also disclose your contact information when we believe the law or legal process requires it.

In the event that American Frame or substantially all of American Frame’s assets are sold to another party, or American Frame merges into or reorganizes into a different business entity, the information that we have collected on or about you, as detailed in this Policy, will be among one of the assets transferred to the new or acquiring entity in connection with the transaction.


American Frame Corporation maintains physical security controls over the facilities that house our servers to help protect against the loss, misuse, or alteration of information entrusted to us. Our Website’s order process uses industry-standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal information. We do reserve the right to contact you to answer any questions you may have posed to us, to offer suggestions where you have sought our feedback, and to make corrections to your order. As a result, while we strive to protect your contact information, we cannot guarantee or warrant the security of any information you transmit to or from our website, and you do so at your own risk.

Children’s Online Privacy

American Frame does not knowingly market to or solicit personal information from children under the age of thirteen (13) years old. For purposes of this section, the term “personal information” has the meaning set forth under the Children’s Online Privacy Protection Act as set forth in 15 U.S.C. § 6501, et. al. and its regulations. If you are the parent or legal guardian of a child under the age of thirteen (13) and you have reason to believe that your child may have provided us with personal information, please contact us immediately at to have your child’s information deleted from our system.

Our website is not intended for use by individuals that are over the age of eighteen (18) years of age. If you are not at least eighteen years old, you shall cease your use of our Website and please do not provide us with any of your personal information.

We recommend that you keep your account information and password in a safe place and that you do not share it with anyone. This is to ensure that others cannot access your account, especially if you are using a shared computer or are using a computer in a public place such as a library or Internet cafe.

Do Not Track Signals or Requests

At this time, our Website does not honor Do Not Track signals or requests from internet web browsers because there is no current universal standard for doing so.

Your Options Regarding Information

If you would like the opportunity to review, update, correct, or delete any of the personal information that you have provided to American Frame, including your first and last name, email address, billing and mailing address, we ask that you contact us at and include “Data Subject Request” in the subject line of your email message. Please clearly describe your request with enough detail to enable us to locate your information. To combat fraud and identity theft, please be advised that we reserve the right to verify any data request and to deny requests where we are unable to independently verify the authenticity of the data request.

Hyperlinks to Third Party Websites

The Website contains hyperlinks to websites that are owned, operated, and controlled entirely by third parties (“Third Party Websites”). American Frame provides hyperlinks to Third Party Websites for your convenience and for general informational purposes only. Please note that your use of any Third Party Websites is entirely at your own risk. Please note that American Frame does not have any control over any content, information, business or privacy practices of any Third Party Websites. American Frame will not be liable or held responsible for any content, information, business or privacy practices of any Third Party Websites.

Policy Changes

If we decide to change our privacy policy, in whole or in part, we will inform you by posting a notice on our website and our social media channels. We will also update the Last Modified Date at the top of this document. Please be sure to review our privacy policy periodically as any revisions will become effective upon their posting, unless otherwise stated.

To help us improve our privacy policy and practice, please give us your feedback. You may email us or call us at 1.800.537.0944.

Intellectual Property

Unless otherwise noted, all materials, including images, illustrations, designs, icons, photographs, video clips, and written and other materials that appear as part of this site (collectively, the "Contents") are the intellectual property of American Frame Corporation and protected by copyright, trademark trade dress and/or other intellectual property laws. The Contents are owned, controlled or licensed by American Frame Corporation. The site as a whole is protected by copyright and trade dress, all worldwide rights, titles and interests in and to which are owned by American Frame Corporation.

You may not download, copy, reproduce, publish, transmit, distribute, display, modify, create derivative works from, sell or participate in any sale of, or exploit in any way, in whole or in part, any of the Contents, the site, or any related software.

Contact Us

If you have any questions or inquiries regarding this Policy, please contact us utilizing one of the methods included below:

Last updated April 2021