Our Frame of Mind

Whether it’s an old picture frame to be upcycled, or a new purchase with a purpose, these picture frame ideas are sure to inspire you.

For 50 years now, artists and do-it-yourself framers have appreciated the quality, control and affordability provided by American Frame products. Our successful family-owned and woman-operated business originated five decades ago, founded on one man’s creative, passionate and entrepreneurial spirit— and the trail-blazing collection of DIY custom metal frames that started it all.

Custom framing for a stretched canvas is the crowning touch, and choosing just the right frame to elevate your piece comes down to making some choices regarding personal preference. There is a wide variety of options for framing a stretched canvas, so we’re here to help simplify the process for you.

Follow along as our framing specialists illustrate easy, step-by-step directions for backing a custom wood frame with protective, professional-looking paper.

American Frame launched the custom framing industry, and now in 2023, our company is beyond excited to honor and celebrate 50 momentous years in business. This milestone achievement marks not only our organization’s rich history and family-centered story, but also our unwavering track record of quality, expertise, service and commitment that customers have come to rely on and trust throughout the years.