Your art is your passion, and how you showcase it matters. But so does your precious time and money. Regardless of whether you’re an established professional with frequent framing needs or an avid hobbyist figuring out how to house your work, custom framing is an essential part of the picture. And while you want beautiful, quality products worthy of your art, you’re also concerned about affordability and efficiency.
The truth is most artists don’t work in standard sizes, so off-the-shelf framing products are not a realistic option. From the frame itself to the mats and acrylic, you need products that meet your work’s individual size specifications. Though custom framing may seem like an expensive, complex undertaking, it certainly doesn’t have to be.
These insider tips from custom framing experts illustrate how you can save both time and money in the process.
Secret #1: The DIY custom framing process is actually quite simple.
Some artists steer clear of DIY framing because they’re unsure of what they’re doing and don’t feel comfortable taking it on themselves. When you’re not familiar with the process, it might seem like a difficult and time-consuming one. But it’s actually very easy!
Aside from the control and satisfaction that comes from personally framing your own art, DIY custom framing also tends to be more economical than outsourcing the work. When you’re organized and prepared, it’s not a complicated effort at all. Think of it like how the everyday person applies a photo to a standard, box-store frame—only now you're putting everything together with professional-grade materials. With the right tools and information, this time- and money-saving option for custom framing is no challenge at all.
At American Frame, we’ve taken a task that was historically considered a high-level professional effort and made it simple and accessible for pros and hobbyists alike. And we’re always here to guide you. So you don’t have to shy away from the process or be afraid to take on DIY custom framing for your art.
Secret #2: There’s no need to work alone.
When it comes right down to it, professional artists don’t work alone. They rely on trusted partners to support them. Plenty of photographers utilize printing services, and many artists regularly outsource their custom framing. Some professionals even use drop shipping to send their work to customers.
If you need to send your custom-framed work to another destination, American Frame has a white-label shipping option. Or, we can frame and ship the item to you, and you can reuse the packaging to ship to your intended recipient. Either option simplifies the process for you, and can save money in the long run.
And if you’re on a tight deadline or simply don’t wish to go the DIY custom framing route, we’re here to help. American Frame’s Art Assistant™ is our personalized custom frame service that helps make your artistic vision a reality. Simply use the online form or contact our Customer Service team to tell us about your project. Based on your needs, we’ll assign a design and framing expert to be your guide and ensure your satisfaction from concept through completion.