Novice and experienced creators alike understand the relevance of framing needs within their craft. But not all artists, photographers or individuals with specific framing needs are highly attuned to the ins and outs of custom framing applications. By becoming more familiar with these details, you curate the insight to maximize the quality of your framed work and save time and money in the process.
Here, we’re breaking down some basic elements of custom framing and matting to help clarify these important aspects.
What Is Custom Framing?
With so many different types of art, photography and other display pieces, standard frames in cookie-cutter designs are often unsuited to the needs of a framing project. As most artists know, each work features its own size and aesthetic, requiring a custom approach to the framing process. Just think about how standard watercolor sheets are trimmed down to an artist’s preferred size, or how a concert poster or custom-made gift requires a precise frame size and orientation. Plus, different framing projects necessitate different levels of conservation, so material choices are critical.
Custom framing enables all varieties of work to be presented, protected and optimized based on individual needs and preferences. From a wide range of frame materials, colors, sizes and finishes, to a large swath of mat board, acrylic and other framing options, custom applications open up so many possibilities for the framer. Choosing just the right custom framing treatment is key to elevating the quality and value of a piece as well as honoring its essence—outcomes which standard framing products are hard pressed to achieve.
What Does Custom Framing Comprise?
Simple: everything needed to display a piece based on its specific purpose, style and budget. That means you have the freedom and control to make your own decisions about frames, mat boards and other aspects all along the way.
Let’s start with the frame material. Hugely popular are solid wood frames, which vary in quality, texture and appearance. You might go with a completely natural aesthetic, leveraging walnut or maple wood. For a more uniform look, you could opt for a solid wood frame with a Gesso coating that eliminates knots and other features of natural wood. Equally favored in the art and photography world are aluminum frames. We exclusively offer Nielsen metal frames, which are unrivaled in quality and price, made entirely in America, constructed from 100% recyclable aluminum, and come in over 100 colors and profiles.