Chicago Physician Teams up with American Frame to Help Battle Childhood Cancers

This week I am so proud to highlight the beautiful photography of Dr. Matt Plofsky. He is using his talents and our resources to fundraise for a cause very near and dear to him. Here is the story as told in a press release that was sent to the media today.

Dr. Matt Plofsky, a family practice physician near Chicago, Illinois, is leveraging the world of online art printing and framing to help raise money for research into cures for childhood cancers.  Dr. Plofsky, a nature photographer, will be donating 100% of all proceeds raised from the sale of his photography prints to St. Baldrick’s Foundation through the end of the year.

The St. Baldrick’s Foundation is a volunteer-driven charity that raises money to fund research into cures for childhood cancers through signature head-shaving events as well as partnership initiatives and advocacy.

Dr. Plofsky was inspired to help through one of his patients, eight year-old “Superman” Sam Sommer, who lost a courageous eighteen-month battle with Acute Myeloid Leukemia in 2013. 

sam sommer

“Sam was a bright, rambunctious eight-year-old who loved nature and animals, particularly turtles and frogs,” Dr. Plofsky says.  “I was looking for something I could do to honor Sam’s memory and make something positive come out of his fight.  My own interest in nature seemed a good place to start and the logical partner was St. Baldrick’s.”

Dr. Plofsky’s other partner is American Frame Corporation, an online printing and DIY custom picture framing company.  American Frame’s Art Gallery allows customers to order prints of Dr. Plofsky’s work in a variety of sizes with or without a frame treatment.

Flowing Sandstone         Yosemite National Park

The entire proceeds of every print ($80) is donated to St. Baldrick’s Foundation and all treatment packages ordered for one of Dr. Plofsky’s prints are eligible for 15% off with the use of promotion code “SUPERMAN.”  The benefit will remain active until December 31, 2014.

Dr. Plofsky approached American Frame because he was familiar with the collaborative nature of their Art Gallery.  “They allow artists to reach a wider audience and they are very welcoming and easy to work with.”

“We are very proud to be part of what Dr. Plofsky is doing, and so very pleased that he selected us,” says American Frame’s Laura Jajko. 

To help customers who purchase his prints, Dr. Plofsky designed a framing treatment.  The details are listed on his Gallery page.  Customers can also design their own treatment using American Frame’s online mock-up tool, which displays the treatment as customers make selections.  There are hundreds of mat and frame combinations to choose from and all orders are shipped directly to the customer. 

In addition to his online platform at American Frame, Dr. Plofsky will be showing his work in an exhibit at Heller Nature Center in Highland Park, IL, July 1- August 31.  Meet the photographer and enjoy refreshments during an open reception Sunday, July 20th from 1-3 p.m. at the Center, which is located at 2821 Ridge Road, Highland Park, IL.  The Center’s art gallery is open Monday-Friday 8:30 a.m.-5:00 p.m. and Saturday-Sunday 9:00 a.m.-3:00 p.m.

See his art gallery here:

AubreyK | 6/24/2014 9:56:12 AM | 2 comments
American Frame
We agree Valerie!
6/27/2014 11:10:08 AM

Beautiful photographs for a beautiful cause!
6/27/2014 10:34:52 AM

About this blog

Laura Jajko

Join in and let’s bond over our love of art and framing. Here, I’ll be sharing design inspiration and decisions, twitter chat summaries, and happenings with the company, among other things. With more than 40 years of practical experience, I bring a unique perspective in a straight-forward style that I hope will spark lots of interesting and relevant dialog in our online community.

For more tutorials and articles, take a look at our other blogs -  Ask Mike or At Your Service

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