There may be an unusual or out-of-the-box frame that you absolutely love, but it might very well be a turn-off for someone who would otherwise be highly interested in your piece of art. Ultimately, you want the frame to optimize your work and show it in its best light, not distract a buyer from the essence of the piece. They might have something else entirely in mind for their personal display purposes, so remember that simplicity in framing selection is usually best.
4. Leverage Art Shows & Events
Art shows are THE place for artists to see and be seen, so they’re great for getting exposure and gleaning feedback. But there’s more you can do to leverage their value even beyond the event if you tie them back to your website and online sales.
While at a show, collect email contact information from as many attendees as possible—even if they don’t end up buying from you—and be sure to ask if it’s OK to reach out to them. Then you can use email marketing strategies to stay in front of them with your latest art, professionally displayed in quality framing.
Also consider handing out cards, an effective step that can often be overlooked or forgotten by artists. This is a great way to drive traffic from interested show attendees directly to your website or online store. Make it easy for them to purchase from you after the fact, with simple access to your online array of quality-framed art work.
5. Think Like an Artist AND Businessperson
As mentioned in the beginning of this article, there’s more to selling art online than having a passion for what you do; it also requires a bit of business sense. In some respects, you have to wear the hat of both artist and businessperson.