Our Frame of Mind

A collection of tips, framing techniques and artist insights.
Introducing the all-new AmericanFrame.com

Introducing the all-new AmericanFrame.com

Everyone has art well worth framing and displaying beautifully and proudly, from a professional artist’s oil painting to a generations-old family recipe. At American Frame, it’s always been our promise to provide exceptional experiences every time for all of our customers with every framing project.

That’s why we rebuilt our website.

No, we didn’t just make a few updates here and there. We did a total rebuild, beginning to end, top to bottom.

Throughout the entire process–from concept to reality–we had one objective in mind: to make your experience of selecting frames, frame packages, and framing supplies better, easier, and faster than ever. We want you to enjoy a five-star experience every time.


JustAddArt kits

JustAddArt (formerly Curators’ Choice) offers a wide selection of predesigned, museum-quality frame-and-mat board combinations, all designed by our in-house experts. They include beautiful blends of color, texture and proportion, and can be customized to your art specifications. Or, we can print (just provide a digital upload) and frame your artwork.

Frame Builder: Advanced Sorting

Find your favorite frames and mat boards easily in Frame Builder, where they’ve been sorted by style and color. Frames can also be sorted by width, and mat boards can also be sorted by thickness.

Naming Your Frame Package

Once you design and build your frame treatment, give it a name. This will make referring back to the details of your order–frame, material choices, measurements, other details–easy. Your frame package name will also be included in the shopping cart at checkout time.

Frame details: New views

Now, full exterior corner views of each frame are provided.


Print Only

Just want to order a print of your artwork? Now you can. No need to remove framing components from the order first. Printing is quicker and easier than ever.

My Images

A My Images virtual library is the perfect place for artists and photographers to store frequently printed items. No need to upload a file every time you place a print order. Simply log into your account to establish yours.

New Print/Frame Upload Options

Now, upload images from Facebook or Instagram accounts–and, as always, from your computer–for printing or framing. Also, cropping images can be done without additional software.

Package Reordering

Not only can framing packages be named, they can be reordered easily and quickly. Artists and photographers, we think you’ll love this feature.

Also, please note:

Linen liners

They’re not currently available on the website, but will be soon. In the meantime, place your order for linen liners by calling customer service here.

Printing on plexiglas or aluminum

To place your order for images printed on plexiglas or aluminum, please contact customer service here.

At American Frame, we’re Here For The Art. And, we’re always here for you, our valued customers. If you have any questions or suggestions about the all-new AmericanFrame.com, we’d love to hear from you. Please contact us here.

May 1, 2021
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