American Frame: What’s your genre?
Jorey Hurley: I love abstracts and landscapes but have recently found myself gravitating towards still lifes, especially during Covid. As much as I’m attracted to the qualities of abstracts, I find the story suggested by a still life compelling.
What’s your medium?
I work digitally. I’ve used a variety of tablets and a couple different pro versions of the iPad, and several different raster-based drawing programs. The art prints that come out of my studio are produced on a large-format printer with heavyweight, cold-pressed paper. Color is a huge part of my work. I love the ability to work digitally and still offer people the emotional part of reacting to the physical art print itself–the weight, texture, how the ink lies on the surface. I feel lucky to be an artist in this time, when there’s so much more opportunity to integrate the physical and digital creative process.
Is art your occupation, or a hobby?
My occupation. Working with my husband, we’ve grown it into a solid business over the years, focusing on finding the right sales channels and supply partners, including American Frame.
How do you make time to create?
I draw in the evening. Years ago, when my daughters were babies, I established a routine of drawing for about an hour after the kids were in bed and while the dishwasher was running. That routine has stuck pretty well until today. I’m a big believer in the importance of routine in creativity.
As an artist, who is your biggest influence?
Definitely my mom, Nina Else. She’s a ceramic sculptor. Also my paternal grandfather, Bob Else. His work included a lot of California landscapes. Beyond my family, I find a lot of inspiration in the work of textile print designers like Maija Isola (1927-2001; Finnish designer for the home furnishings and fashion company Marimekko) and Josef Frank (1885-1967; Austrian designer for the Swedish company Svenskt Tenn, as well as an architect). For years, I worked for Hable Construction, a textile design company. The process of breaking the world up into fields of solid color is always a starting point for me.