The Popularity of Industrial Chic Comes to Framing

I am very pleased and excited to introduce Larson-Juhl's marketing manager, Greg Perkins as today's guest blogger.

Some home decorating styles come and go, but the Industrial Chic look has been around for a decade and it’s still building momentum. The core of this trend comes from actual industrial pieces that have been recycled, repurposed and reclaimed, but there are also many newly manufactured products designed to coordinate.

Industrial interior design  Industrial interior designIndustrial interior design
Left to Right:
Found on
Found on
Found on

American Frame is pleased to introduce new frame mouldings in the Industrial Chic style, from our vendor Larson-Juhl. Larson-Juhl has a proven track record of bringing innovative products to market. These new mouldings, from their Anvil and Axel collections, are a wonderful addition to our selection.

Anvil mouldings are completely unique in the framing industry. The finish simulates rusty, corroded metal, making it the perfect accompaniment with Industrial Chic furnishings. There are two innovative patterns, one mimicking rebar and the other rivets on metal. Each pattern is available in a shallow frame profile as well as a deeper version, ideal for art on canvas or for use with multiple mats. These frames work equally well on vintage pieces and contemporary art. 
rebars                      Anvil collection
Actual Rebar                                                       The Anvil Frame Collection by Larson-Juhl

riveted metal
Actual Riveted Metal


Anvil frame simulates the look of rebar 
This Anvil frame simulates the look of rebar.

Anvil frame simualates rived metal
This Anvil frame is made to look like rusty riveted metal

At first glance Axel mouldings may look like other wood grain frames, but they are anything but ordinary. They are wrapped in veneer from antique Chestnut and Oak, salvaged and reclaimed from 100 year old beams. These frames are manufactured in lengths approximately ten feet long. Until now veneered frames consisted of small pieces of veneer spliced together to cover that length. The veneers used on Axel frames are one continuous piece running the entire length of the 10’ stick of moulding, providing an uninterrupted grain pattern. Wrapping the moulding with the antique wood veneer, rather than making the mouldings from the old beams, actually helps create frames that are more stable, easier to work with, and more affordable.

wood veneers         wood veneers

(Left) Veneers typically are produced in small pieces, making it necessary to splice them together to cover the length of a frame. This is a well-accepted practice, even on high end furniture.

(Right) The Axel Collection is wrapped in one continuous piece of veneer, covering both the front and sides.  Each moulding has a subtle wax finish.

Anvil Canvas Floater Anvil Canvas Floater

The Axel Collection includes a Float profile, intended for framing art on canvas. Unlike most frame mouldings, floats do not cover any of the art surface so details show right to the edge. This float is in the Chestnut finish, but also comes in the darker finish.

Axel Timber finish   

The darker finish of Axel is called Timber. You can see the authentic cracks from the original wood beam. Each piece of moulding has a subtle wax finish, creating the perfect look for the wood grain.

Anvil and Axel combined

Although Anvil and Axel are two distinctly separate collections, the mix and match beautifully with one another. This framing combines the two types of moulding to surround this metal assemblage.

Are you interested in adding Industrial chic flair to your own home? For additional information on the trend, click on the following links.

Whether you decorate with the Industrial Chic style or not, the mouldings from the Anvil and Axel collections may be the perfect look for your artwork.

Greg Perkins, a marketing manager at Larson-Juhl (the world's largest manufacturer and distributor of custom picture frames) has been in the industry for 40 years. Starting as a retailer, he owned a frame shop in Minneapolis. For the past 23 years he has worked for Larson-Juhl. You can follow his morning posts on the Larson-Juhl Facebook page.

AubreyK | 9/3/2014 2:30:25 PM | 3 comments
Custome Framing
Lovely, you have some awesome themes seeing it one would definitely wants to make such frames. Shown some great scene of decorative work. Seems like a professional work, I would surely spend on it when I would have enough to spend.
9/12/2014 5:36:14 AM

American Frame

Definitely! It looks great when paired with the perfect elements.
9/5/2014 11:54:04 AM

Definately a unique look!
9/5/2014 11:03:55 AM

About this blog

Laura Jajko

Join in and let’s bond over our love of art and framing. Here, I’ll be sharing design inspiration and decisions, twitter chat summaries, and happenings with the company, among other things. With more than 40 years of practical experience, I bring a unique perspective in a straight-forward style that I hope will spark lots of interesting and relevant dialog in our online community.

For more tutorials and articles, take a look at our other blogs -  Ask Mike or At Your Service

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