Why the Right Frame Matters: Introducing the Effortless Elegance of Standard Plus FLEX
Art transforms a space — and the right frame transforms the art.
It’s a lesson that anyone who’s hung a meaningful piece has learned: the frame isn't just a border. It's an extension of the artwork itself, adding polish, enhancing presence, and tying the work seamlessly into the surrounding environment.
So today at American Frame, we welcome the arrival of the Standard Plus FLEX by DEHA Design — a new standard in versatile, luxury framing. Read on to learn more.
Introducing the new SPF003 Polished Silver Frame – a sleek, modern addition to our metal collection that brings a refined shine to any artwork or photo display.
A Modern Essential for Every Collection
The world of framing can feel overwhelming — countless styles, finishes, and profiles, each promising the perfect fit. But Standard Plus FLEX offers something refreshingly simple: universal versatility, built with integrity and understated elegance.
It’s a frame designed not just to complement your art, but to honor it — across styles, scales, and spaces.
Each frame in the Standard Plus FLEX collection is engineered to offer the best of both form and function. The clean, squared profile and finely textured finishes provide a subtle, sophisticated foundation for a range of works — from bold contemporary pieces to delicate, detailed compositions.
Offered in a curated palette of finishes , each option will bring its own character and mark of distinction to the work it frames. Whether you seek the soft glow of Frosted Silver, the crisp purity of Matte White, or the bold refinement of Matte Black, Standard Plus FLEX offers a tailored aesthetic for every artistic expression. For those drawn to a sense of quiet prestige, Platinum evokes understated luxury, while Polished Silver delivers a timeless, luminous finish that has defined modern framing for decades.
Meet the new SPF027 Matte White Frame – clean, crisp, and versatile, it's a go-to choice for a minimalist look that lets your artwork take center stage.
Timeless Design, Lasting Quality
At its heart, Standard Plus FLEX is about versatility, flexibility and ease.
Its design accommodates everything from minimalist prints to richly layered works with 8-ply mats. Its robust construction can support pieces from intimate 5"x5" studies to statement-making 40"x60" photographs.
More importantly, every FLEX frame is crafted to museum-quality standards so the beauty you see today endures for decades to come.
Choose to build it yourself with our easy DIY kits (all hardware included) or let us assemble it for you with our Print & Frame service or send us your work for framing. Either way, your frame arrives PrecisionCut®, handcrafted by American Frame artisans who treat every order with extreme care.
Shown above is the SPF021 Matte Black DEHA 94 – a sleek, modern metal frame with a subtle matte finish and square profile, ideal for creating clean lines and strong contrast in your presentation.
Framing More Than Art
Framing isn’t just about preservation. It’s about honoring the work, elevating its impact, and curating the stories you want your art to tell.
Whether you're an artist preparing for your first show, a photographer creating a home gallery, or simply someone who loves surrounding yourself with beautiful things, the Standard Plus FLEX offers the quiet luxury that great framing demands.
Because true framing — like true art — should feel effortless.