Take Your Artist Career to the Next Level

 

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To grow their career, artists have to do two jobs at once: create exciting art and successfully market their creations and themselves. And for some, the latter can be a daunting task.

 

 

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Miguel Mayher, who spent the last decade working on entrepreneurial and artistic projects, including creating and curating the first Campus Creativity Week that brought together artists and entrepreneurs , seeks to make it a little easier with the inaugural Fine Artist Summit.


The online-only summit, which happens November 22nd-28th, will bring together thousands of working artists who will have access to more than 35 masterclasses by professional artists and experts. Classes will cover topics such as winning prestigious prizes, selling your work, and getting into dream galleries, residencies, and museums.


Mayher said he created the summit after artist friends turned to him for business advice.


“I realized I don’t have all the answers. In fact, no one does,” he said. “The artist’s journey is a creative path, and by definition, no two artist’s careers are the same. This doesn’t mean you can’t learn from others’ mistakes or take inspiration from their successful approaches. By bringing together dozens of successful artists and advisors, I started to see patterns emerge on what makes an artist’s journey thrive.”


The summit seeks to bridge the gap between success in the studio and success as a creative entrepreneur, he said.

 

“There have been a lot of attempts to synthesize principles that work to thrive as an entrepreneur, especially in the field of technology,” he said. “But little has been done to bring clarity to what makes an artist’s career thrive beyond the studio. Business is not a skill — it’s a combination of skills: planning, executing, marketing, sales, or networking. All these are words that turn off most artists. But the truth is much of so-called business is unnecessary for an artist - there are just a few key areas that need attention.”

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He said the ideal attendee is an artist in the first ten years of their career. The summit is designed, he said, to address some common pitfalls, including bowing to pressure to exhibit in “vanity” galleries that charge the artist to display, or believing that you haven’t “made it” if you’re making money in ways other than through your art.

 
“This weird idea is slowly starting to erode,” he said. “I think artists could take note of how sports celebrities make more money outside the playing field, and that doesn’t undermine their status. Artists should welcome multiple sources of income, and understand that it is not a linear path: sometimes you will have a part-time job, but that helps expand your network and give you stability, other times you will be teaching more than painting, other times you will be in full creation mode for a show deadline.”

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American®Frame is a sponsor of the summit. Mayher said he reached out to American Frame for this project after realizing he and President Laura Jajko shared a common passion for supporting artists.


“It was clear to me she has a genuine interest in helping artists on their journey — not just with quality picture frames that make their artwork shine — but with hard-earned advice on the practical side of the artist journey,” he said. “We realized it made sense for us to start a collaboration.”


Those interested in the summit can register for free here.