Our Frame of Mind

We’re pleased to introduce a thoughtful new tool on AmericanFrame.com: Wish Lists.

Designed to bring clarity and control to your framing process.

Whether you're managing client work, curating a gallery wall, or planning your own creative projects, Wish Lists help you organize, compare, and revisit ideas, all in one convenient place.

Log in and navigate to "My Account". Wish Lists can be found between your 'Order History' and 'My Image Library'.

Frame with Focus, Frame with Flexibility

Consider this: you're a photographer preparing a client installation while simultaneously getting ready for an upcoming gallery show. With Wish Lists, you can create a separate list for each project; saving specific frames, mat boards, and finishing details that align with the vision for each setting.

This Wish List shows two gallery pieces side by side, each with a different frame choice. You can even name each frame package however you like.

Or perhaps you're a private collector designing custom frames for several new acquisitions. Wish Lists allow you to group selections by piece, artist, or room, making it easier to visualize your collection and bring cohesion to your display.

If you're an artist, you may be framing multiple works for a juried exhibition. Use Wish Lists to test different combinations, compare materials and pricing, and share options with trusted colleagues or mentors for feedback before finalizing your decisions.

For this exhibition piece, the artist used a Wish List to compare two different framing treatments for the same frog artwork side by side.

Interior designers can also benefit from this functionality by creating client-by-client framing plans that align with broader color schemes and furnishings. Save selections for each space and make adjustments as your design evolves.

Whoever you are, whatever your role, Wish Lists are built to support the way you work—project by project, detail by detail.

This designer used a Wish List to organize framed artwork for a client, naming each by room to keep everything clear and organized.

How Wish Lists Work

To start using Wish Lists, simply log into your AmericanFrame.com account. From there, you can:

• Create and name up to four personalized lists
• Save any item: Frames, mat boards, acrylic, mounting options, and even printed works
• Move items between lists or to your shopping cart with just a few clicks
• Request design assistance and collaborate with our experts as you play with possibilities within Wish Lists 

Wish Lists were created to bring structure and ease to your framing process, giving you the ability to plan thoughtfully and act confidently.

A Feature Inspired by You

This tool was developed in response to feedback from our community. We’ve seen how many of you take screenshots, jot down notes, or repeatedly return to carts to revisit saved options. Wish Lists streamline that process by providing a more seamless, flexible, and intuitive way to manage your framing ideas over time.

It’s completely free and available to all logged-in users. No added cost, no learning curve. Just a smarter way to frame.

Get Started Today

Log in or create your American Frame account to begin building your Wish Lists. Save what inspires you, revisit ideas as they evolve, and share your vision with the people who matter most.

We're committed to supporting your creative goals with beautiful products, exceptional service and purpose-driven online tools at AmericanFrame.com. 

Thank you for framing with us.
We’re here for you. Here for the Art.