The American Frame Art Gallery, Part 1

For the next few weeks, I’ll mostly be blogging about American Frame’s online art gallery. Today you will learn the purpose of the gallery, different ways to use it, how to set up an account and how create an effective artist profile.

See Setting Up Your Art Gallery – Part 2 and Creating Art Gallery Buzz and Tracking Sales, Part 3

The most important purpose of the gallery is to give you, the working artist and photographer, (professionals and serious hobbyists alike) a free and secure online place from which to archive your images, create reproductions of your work for your own use and to sell reproductions of your work to the public. We know that, as artists, your energies need to be focused on creating work.  Our resources are here to help with the rest--promoting, selling, art printing, framing and shipping.

Galleries can be public or private or a combination of the two.  Getting started is simple.

First, create an account at Fill in your basic contact information and then go to: My Art Gallery Profile in the left navigation panel.  There you will find your gallery web address or ‘url’ and what we call your ‘default bio’. This is the minimum information we need for the search engines to index your site.

There is an optional field for an expanded biography where you can input up to 2000 characters to share your background, interests and artist statement.  This is very important for artists who wish to sell their work directly to customers via  Customers want to know about you and your work.  It is part of creating the personal connection that art buyers value.  Describe your work and yourself as an artist as fully as you can.  Include information about your training, whether formal or self-taught; your inspiration; your techniques and mediums; and your awards, commissions and publications.  Don’t be shy!  Also, include information on your own website, gallery or other places where customers would be able to purchase original work.  Adding and updating information on your upcoming art shows is also a wonderful way to stay connected and encourage customers’ interest in your work.

Once you are happy with your bio, upload an icon that represents you.  It can be a portrait or a snippet of one of your works.  Whatever you decide, use an image that your followers will quickly recognize as yours. The maximum size for the icon is 1MB and will automatically be sized to 50 pixels at its smallest dimension.

Complete the set up by stating the city, state and media you want listed on your profile.


art gallery profile page

I hope this is helpful information. If you use this information to set up or enhance your gallery, I would love to know. Either email me your link or post it here on the blog and I’ll be happy to take a look at what you’ve done so far and give you feedback if you’d like.

To see the complete art gallery terms and conditions go to:

In either case, join me next week as I go into the nuts and bolts of preparing your digital images for uploading; naming artwork; describing technique, medium and subject matter; tagging your images for searches; and pricing your work for reproduction.

Until next time,

See our other articles about the art gallery below:

When Do I Get Paid from my Art Gallery Sales?
Setting Up Your Private Art Gallery
How Do I See My Sales in the Art Gallery?
Setting Up Your Art Gallery - Part 2
Creating Art Gallery Buzz & Tracking Sales, Part 3


AubreyK | 2/5/2014 7:30:00 AM | 10 comments
American Frame

Glad you found it helpful. There are two other parts that are linked at the bottom of this post as well. They go into more detail on how to set up your gallery to get the most out of it. Let us know if you need any help!
7/17/2014 3:21:57 PM

Cristian Rosoi
I think you covered in this article almost every question I could have regarding how to create an art gallery on the website! It's a great thing also that you allow us to link back to our own galleries. Thank you for your help!
7/17/2014 12:19:33 PM

American Frame
Hi Laurie,
Hopefully this blog can be a great resource for you as you learn about framing!
2/25/2014 2:20:04 PM

great information and I know nothing about framing, thanks
2/24/2014 8:19:52 PM

Thanks for the info! I will have to pass this on the my photographer Dad. :) #framelove
2/10/2014 2:30:59 PM

American Frame
We're glad you are finding this information helpful! Setting up a gallery is easy and free.
2/10/2014 8:58:08 AM

Kathy Myers
Great place to find out information, I take pictures for a hobby and love to learn new stuff!
2/8/2014 7:04:30 PM

Evelyn Chuter
This is a different kind of giveaway. I like it. As an artist I am always interested in Frames.
2/8/2014 3:58:08 PM

Brandi Dawn
This is great! This is exactly the forum my daughter has been looking for to set up her work. I will pass it along. Thanks!
2/8/2014 2:09:43 PM

Kathy Detweiler
As a photographer I'm always looking for new ways to display my photos. I haven't created an online gallery yet but it may be something I could use in the future.
2/8/2014 1:29:06 PM

About this blog

Laura Jajko

Join in and let’s bond over our love of art and framing. Here, I’ll be sharing design inspiration and decisions, twitter chat summaries, and happenings with the company, among other things. With more than 40 years of practical experience, I bring a unique perspective in a straight-forward style that I hope will spark lots of interesting and relevant dialog in our online community.

For more tutorials and articles, take a look at our other blogs -  Ask Mike or At Your Service

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