Setting Up Your Art Gallery – Part 2

Welcome back. In the first part of this series, I reviewed the purpose of the American Frame Online Gallery and the steps one should take to get started. Today, I will go over all the basics of image preparation - to achieve the best results for your art printing, upload, tagging for search and pricing.


It is absolutely essential, if you are serious about your craft, that you submit properly prepared files. It is the #1 most critical element of a successful gallery. Without careful preparation , neither you nor your customers will be happy with the results we print. We accept files up 50MB and recommend they are 300DPI at the full size at which you want the image to be printed.

Photographers: This part will come naturally since you’re most likely working in digital.  At minimum, work with a calibrated monitor and adjust your levels to keep the work from printing dark. 

Artists: It is important to get a very high quality, high resolution digital capture of your art. If you know a photographer who enjoys doing this type of reproduction, it is worth the investment to get your art photographed properly. Over the years, I have seen so many beautiful paintings on the gallery that shouldn’t be printed because of uneven lighting, glare, poor color calibration and/or low resolution. Although DIY photography may be fine for a jpeg on Facebook, it’s not appropriate for image reproduction unless you truly know what you’re doing and have the proper equipment to get the right result. Here’s a great How-to we produced for our YouTube channel.  Now, if you’re local to American Frame or care to make the drive, bring your artwork by and we will photograph it for you and completely guarantee color and resolution. Here are the details.


After your files are prepared, uploading is simple. Log into your account and go to My Art Gallery. The system will guide you.

For each image uploaded, there will be a prompt to make it private or public. Keep it private if you want to archive and print for your own use and public if selling is the goal.

Each image needs a name, a description, tags for search, medium, subject, color and a price. Image Name (or title):  Create a title up to 50 characters long that will create the URL or webpage for that image. Example,

Image Description:  This can be up to 200 characters long. Tell us about each piece. What is special about it? What was your inspiration? Where was it created or captured? What special techniques did you use?  Has it earned any awards or special recognition? These questions are important for both artists and photographers to consider.

Tag for Search: We allow for up to 200 characters for search tags. Your name is automatically assigned as a tag for every image you upload and does not count toward the total character limit. It’s simply a one or two word term that someone shopping for art might type into the search engines. Forgive me for going bold but I am going to ask that you PLEASE DO NOT SKIP THIS STEP. Tagging is absolutely crucial if you want to be discovered by anyone that doesn’t already know you. 

SPECIFY Subject/Color/Medium

These are simply drop down fields  that help us organize each piece within the vast number of works in the gallery. The ‘Subject’ is intended to describe broad categories of types of work i.e. landscapes, seascapes, architecture, etc. Since some search by color, we ask you to state the dominant color in the image, and of course medium is self explanatory. These are all required fields.


drop down menus on art gallery image page


This is the question I’m asked most often: “How should I price my artwork?” My answer?  It depends on your audience.

In the art world, the low price isn’t always the best price for selling. Collectors want value. Established artists with a good following and strong exhibit records can price accordingly ($50 -$200 or higher if you can command it).  If you are just starting out and want to simply get your work out there, stay lower ($5 - $20). If you’re not sure, mix it up.

Note: In both cases, when someone purchases from your gallery, it is an unsigned piece and as the artist, you do not have control over the size, substrate or how it is ultimately presented. If you prefer to retain full control of your imagery, or if you’re interested on only selling signed works and limited editions, then keep your images private, promote yourself from your own site, and control the entire process of how your work is sold and displayed using our services if you wish. I will be blogging about this more in the future.


Now, the price you set is the commission you will earn every time a piece is sold. Let me go bold here again, WE DO NOT TAKE A FEE FROM YOUR PRICE. If you sell a piece for $50, you are paid the full $50 unlike other art sites. We in turn benefit from the sale of the substrate and framing treatment and it is that benefit that allows us to run a free gallery for artists.

That’s it for today. Thank you for reading. Stay tuned for Part 3 where I will discuss how to monitor your sales, track payments. I will conclude this series with some simple steps you can take to make your gallery known.

Please let me know if this was at all helpful. I always appreciate feedback and interaction.

See our other articles about the art gallery below:

When Do I Get Paid from my Art Gallery Sales?
Setting Up Your Private Art Gallery
How Do I See My Sales in the Art Gallery?
The American Frame Art Gallery, Part 1
Creating Art Gallery Buzz & Tracking Sales, Part 3

AubreyK | 2/10/2014 7:00:00 AM | 2 comments
American Frame
Hi David,

Thank you for bringing this to our attention. We've forwarded this to our web designers to see if we can come up with a quick solution. Until then, choose what fits best and you can go in and edit it at a later time.
3/10/2014 1:51:14 PM

David E Haas
Because your color field is a drop down menu I'm stuck with one of those colors even if it doesn't apply. Any chance of expanding color options or allowing for a custom description (brown or gold for example).
3/7/2014 5:01:03 PM

About this blog

Laura Jajko

Join in and let’s bond over our love of art and framing. Here, I’ll be sharing design inspiration and decisions, twitter chat summaries, and happenings with the company, among other things. With more than 40 years of practical experience, I bring a unique perspective in a straight-forward style that I hope will spark lots of interesting and relevant dialog in our online community.

For more tutorials and articles, take a look at our other blogs -  Ask Mike or At Your Service

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