New Showroom Rendering Unveiled

As many of you may know by now, the team here at American Frame is in the midst of a giant remodel and expansion in two locations: one which will serve as our new Corporate Headquarters and the other, our existing space, will be a new and improved ‘state of the art’ retail Showroom and Gallery space.

It will be a place where people can design their custom frame treatments as they do today, but it will be more ‘full service’. We will offer free meeting space for art clubs and community groups, gallery space for shows and events, and a beautiful waiting area for those who want to take advantage of our ‘Same Day Service.’ Our existing Showroom will be transformed into an expanded fine art photography studio; a much nicer space than our existing studio for serving artists in need of art reproduction services – in addition to our giclee printing online services.

Sound confusing? Imagine how you’d feel if you worked here!

Realizing that and understanding our audience, I decided that what we needed was a rendering of the space: an illustration or painting of our vision of the new space, before we even knock down a wall.

The search wasn’t easy.  I started looking for an artist last August. No luck Apparently architectural illustration is a lost art as it’s now all done by computers. By the beginning of December I had given up, and as soon as I did, I got my answer. A longtime friend of American Frame and former architect, watercolorist John Luscombe, happened to walk into the Showroom one afternoon and I thought to ask if he could help. Although it wasn’t a project HE particularly wanted, John instead referred me to artist Warren DeWitt, a former BGSU Professor of Art, architectural illustrator and painter who creates historically accurate military art and is part of the US Air Force Art Program. YAY! He agreed to work with us.

And here it is.


New Showroom and Gallery Space
New Showroom and Gallery Space

Conference Room
Conference Room

Lobby/Waiting Area
Lobby/Waiting Area

Additional view of Lobby and Waiting Area
Additional view of Lobby and Waiting Area

AubreyK | 2/23/2015 9:53:44 AM | 12 comments
American Frame
Thanks Pete!
3/4/2015 2:19:01 PM

Pete Windsor
Looks beautiful! Can't wait.
3/4/2015 9:47:05 AM

American Frame
It's definitely an exciting time for us! And we can't wait to share it with the community!
3/3/2015 8:49:32 AM

This is going to be a fantastic space and experience for everyone
2/27/2015 4:41:20 PM

This is going to be so much fun!
2/27/2015 1:39:39 PM

How exciting! Can't wait to see the finished project!
2/27/2015 12:04:11 PM

Sure looks like a lot of room!
2/27/2015 12:03:27 PM

Looking good!
2/25/2015 4:27:22 PM

Can't wait to see the finished product.
2/25/2015 2:00:21 PM

Looks really classy!
2/25/2015 8:59:17 AM

American Frame
Hi Emily,
We don't have an exact date yet so stay tuned!
2/23/2015 2:03:36 PM

When is this opening?
2/23/2015 1:02:51 PM

About this blog

Laura Jajko

Join in and let’s bond over our love of art and framing. Here, I’ll be sharing design inspiration and decisions, twitter chat summaries, and happenings with the company, among other things. With more than 40 years of practical experience, I bring a unique perspective in a straight-forward style that I hope will spark lots of interesting and relevant dialog in our online community.

For more tutorials and articles, take a look at our other blogs -  Ask Mike or At Your Service

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