Silver Nielsen 11 Metal Picture Frame

For 50 years, the enduring partnership between American Frame and Nielsen has brought a wide selection of beautiful, high-quality and infinitely valuable metal frames to our respected art community. Recognized globally as the premier standard in craftsmanship, Nielsen stands as the eminent name in metal mouldings, and American Frame is proud to remain the nation’s #1 online retailer of the brand.

When it comes to framing your precious artwork or photography, choosing the best framing materials to support its overall presentation is essential. Custom framing options, particularly those available online, can span a wide array of options—making it difficult to determine which ones are the right choice for your framing needs and preferences. One easy way to overcome this challenge is by ordering samples of the various framing materials you’re considering. 

How you decide to treat your print will directly affect its lifespan and value. Improperly framed photos are susceptible to environmental damage such as yellowing, fading, tearing, scratching, and even mold.

Every year on April 22, entire communities of people come together to advance sustainability and climate action in commemoration of Earth Day. In the spirit of Earth Day, we’re taking a deep dive into the numerous ways our company continues to be part of the solution.

For 50 years now, artists and do-it-yourself framers have appreciated the quality, control and affordability provided by American Frame products. Our successful family-owned and woman-operated business originated five decades ago, founded on one man’s creative, passionate and entrepreneurial spirit— and the trail-blazing collection of DIY custom metal frames that started it all.

Deciding how to best present and protect your works of photography is an important consideration. The question often starts with identifying which type of framing material is ideal for your piece. After all, every photo is its own unique expression, and each one deserves a frame worthy of its beauty.

At American^®Frame, we have the right picture frame and accessories for every type of art. But professional photographers all know one secret: metal frames are their best friend.